The Ethereum Name Service (ENS) has partnered with MoonPay to simplify the process of purchasing and registering .eth domain names without the need to set up a cryptocurrency wallet. The ENS aims to encourage more users to utilize the service by offering well-known payment methods such as Apple Pay and Google Pay. The ENS provides easy-to-read address names, rather than complicated numerical addresses, to simplify the user experience. This move follows the growing popularity of decentralized technologies and highlights the importance of partnerships to bring new users into the ecosystem. As an industry disclaimer, the ENS urges users to conduct their research before using any digital asset or engaging the services of a third-party provider.
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