Google is reportedly planning to incorporate its artificial intelligence (AI) technology into its advertising tools, according to newspaper reports. The tech giant will use the same AI featured in the Bard chatbot to assemble text, images and video fed into a system by companies buying ads. The AI will combine the elements into an advertisement campaign lauding the product. This technology has not yet been released so there’s no information on how effective it is. There are concerns, however, that it could disseminate inaccurate information after Bard got basic information wrong in its own announcement.
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